Third-party research
What the wider research already shows.
None of this is a Fasholute result. It is category-level evidence on returns, fit dissatisfaction, and AR shopping from outside researchers, cited here with the study and year behind each number. Fasholute's own first-party survey lives on a separate page.
94%
higher conversion rate reported by Snap when shoppers interacted with products offering AR experiences, citing Harvard Business Review.
Snap, citing Harvard Business Review, 202124.4%
estimated average US online apparel return rate. Size and fit led the reasons for returns.
Coresight Research, via 3DLOOK, 202359% of online clothing shoppers surveyed were dissatisfied because an item looked different on them than expected.
Google and Ipsos, 2023NRF projected $890 billion in US retail returns for 2024, equivalent to 16.9% of annual sales.
NRF and Happy Returns, 202480% of surveyed AR shoppers felt more confident about their purchase. About two thirds reported being less likely to return it.
Alter Agents with Snap and Publicis Media, 202293% of surveyed Snapchatters were interested in AR shopping. Finding the right size or style was a leading motivation.
Snap and Crowd DNA, 2022